There is a new generation emerging worldwide. A generation that will forever read food labels, not for calories or fat content, but to make sure that they will not die if they eat it.   A generation of children who will grow up always wearing a medical bracelet, carrying an EpiPen,  and eating their meals alone and separate from their classmates.  A generation that for reasons not fully understood, are twice as likely to have a life threatening food allergy than someone born just 10 years earlier.

Sisters by marriage and friends by choice, the founders of Generation Allergy are on a mission to empower families and enable safer environments for children with food allergies.   Generation Allergy enhances the lifestyle of families with food allergies by providing convenient and personalized services and products to make life safe, simple and survivable.

LATEST NEWS – October 8, 2011:  We are thrilled to announce that we released our new product family of customizable tools that help parents educate those around them about their child’s severe food allergies.  The product line includes a customizable video [click here for full-length sample] and chef card.  Products can be ordered online at shop.genallergy.com.

October 10, 2011 update: “Team Generation Allergy” was proud to participate in the BJ Hom Memorial Run and FAAN Walk for Food Allergy 5K in San Jose last Saturday.  Our team of 6 runners and walkers raised over $1200 for food allergy awareness!